Good 4 Business is a sustainability consultancy based in New South Wales, Australia. Founded by Kathy Joyce, the company is dedicated to guiding small and medium-sized enterprises (SMEs) through the B Corp Certification process and helping them integrate sustainability into their core business practices.
Good 4 Business operates with a mission to balance profitability with purpose, envisioning a future where businesses contribute meaningfully to both people and the planet. The company’s approach is grounded in academic research, including the United Nations Sustainable Development Goals (SDGs), which highlight the crucial role of SMEs in driving sustainable economic growth and societal progress. Good 4 Business provides tailored support and guidance to help SMEs achieve their sustainability goals, offering practical, actionable solutions that align with their unique challenges and opportunities.
As a Certified B Corporation since January 2024, Good 4 Business stands as a leading B Consultant firm committed to steering SMEs through the B Corp Certification. The team of dedicated B Consultants specialises in providing personalised one-on-one sessions and fostering strategic collaborations with impact improvement—a recognised B Consultant service facilitating positive organisational changes. Good 4 Business empowers SMEs to harmonise profitability with purpose, envisioning a future where businesses contribute meaningfully to both people and the planet.
The company’s services include emissions disclosures and sustainability reporting, helping SMEs navigate the complexities of sustainability and achieve their environmental goals.