}

Greenwashing:

Time to stop the spin cycle

Course Overview

This course is designed to equip marketing and communications professionals with the knowledge and skills to identify pitfalls in communicating about environmental, social, and corporate governance (ESG) topics and to avoid greenwashing.

Learn from a range of experts and from your peers, about what a good ESG narrative looks like and your role as communications and marketing professionals in creating a better world.

To drive efforts to achieve the Sustainable Development Goals, it is critical that businesses adopt sustainability reporting, and that people everywhere have access to relevant information about businesses’ sustainability practices.

With both the Australian Security and Investments Commission (ASIC) and the Australian Competition and Consumer Commission (ACCC) targeting environmental and sustainability claims as a current enforcement priority, the topic of greenwashing has never been more important for Australian businesses.

The development of this training course has been made possible with the expertise and generous support of Cahoot Learning and Salterbaxter.

 

Learner Feedback

“Some great learnings as we move into developing and promoting products that meet our ESG goals.”

“I suddenly feel very aware of language, and asking myself “Is this the right term to use? Can I verify this claim easily?”

“Fantastic experience, exactly what I have been looking for as a way to upskill my sustainability knowledge in a comms context.”

“Overall the course was fantastic, the delivery from the facilitators and in how the content is broken down is easy to digest and varied media to keep it interesting.”

Course Benefits

The purpose of this program is to equip you with the knowledge and skills required to identify and avoid greenwashing by learning from a range of experts and one another.

 

What you will learn

  • To unleash the potential of the marketing and communications community to contribute to a better world
  • How to identify examples of greenwashing
  • Strategies to avoid greenwashing
  • The foundations of sustainability
  • Ways talk to others in your business about greenwashing and how to avoid it. 

What you will gain

  • The ability to avoid false and misleading statements and claims in the context of sustainability
  • Confidence to create communications and marketing strategies that deliver positive ESG outcomes
  • Certificate of completion.

Registration is now open

Registration is now open for the second round of the UN Global Compact Network Australia’s Greenwashing course.

The second round of the program will run from 29 April to 10 May 2024.

As part of the cohort of this course, you will receive:

   Guidance and inspiration

   Knowledge and training sessions

   Peer-to-peer collaboration

   Hands-on support

Registrations for this round will close on Tuesday 23 April 2024.

 REGISTER NOW

Frequently Asked Questions

 

What is the the purpose of the 'Greenwashing: Time to stop the spin cycle' course?

This course is designed to equip marketing and communications professionals with the knowledge and skills to identify pitfalls in communicating about environmental, social, and corporate governance (ESG) topics and to avoid greenwashing.

Why is the content of this course important in the Australian business landscape?

To drive efforts to achieve the Sustainable Development Goals, it is critical that businesses adopt sustainability reporting, and that people everywhere have access to relevant information about businesses’ sustainability practices. And with both the Australian Security and Investments Commission (ASIC) and the Australian Competition and Consumer Commission (ACCC) targeting environmental and sustainability claims as a current enforcement priority, the topic of “greenwashing” has never been more important for Australian businesses.

What is the time commitment required to complete the course?

The course will take place over a 2 week period between March 11 – 22 and has a total time requirement of approximately 8 hours.

We recommend setting aside 4 hours each week over the 2 week period to complete the course.

What is the peer-to-peer component of the course?

The course gives participants the opportunity to engage with their peers through the interactive learning platform in a live private discussion group facilitated by the UN Global Compact Network Australia team. 

Who is this course designed for?

The course on greenwashing is developed specifically to support marketing and communications professionals, however, other professionals are welcome to join.

What is the cost?

The cost of the course is as follows:

 

  • UN Global Compact Network Australia Participant – $450 AUD
  • Non-Participant – $650 AUD
How can I find out about the next course?

To find out about future upcoming courses, register your interest and be the first to be notified of new course dates. 

Questions? Please contact Dan Wilcock, Sustainability and Governance Manager, for further details.


Join us today

Apply for membership

Join us today

Apply for membership