Facilitated Enterprise course
Greenwashing:
Time to stop the spin cycle
Course Overview
With both the Australian Security and Investments Commission (ASIC) and the Australian Competition and Consumer Commission (ACCC) targeting environmental and sustainability claims in recent years, greenwashing is no longer just a reputational risk – it’s a serious compliance issue. Companies are now facing multiple risks, including multi-million-dollar penalties, potential legal consequences and lasting damage to consumer trust.
This course is designed for Australian business professionals across a range of functional areas, including marketing and communications, operations, compliance, finance, reporting and sustainability.
Through a facilitated cohort experience, you will learn from leading experts – and also from your peers – about what a good ESG narrative looks like, how to identify and avoid greenwashing pitfalls, and how your role could contribute meaningfully to global sustainability efforts.
Businesses are under increasing pressure to respond to consumer demands for environmentally responsible products and services. At the same time, presenting a company or its products as environmentally friendly, when they are not, undermines consumer trust and damages business reputations.”
Executive Director
UN Global Compact Network Australia
Hear it from our past attendees
“This is one of the most engaging short courses I’ve ever completed. The balance of reading materials, video, feedback opportunities and being able to review and share experiences exceeded my expectations. l expected to find the course valuable but I did not expect to find it so thoroughly enjoyable. The mix of technical information and practical, relevant, recent examples was also fantastic.”
“This was a wonderful course. I am left wanting to learn more and do more and I will be talking about what I’ve learnt both within and outside my organisation. I completed this course at a particularly busy time in my work schedule and at the outset was worried that I may need to abandon ship with competing priorities – no chance. I enjoyed this and was always looking forward to the time I carved out to complete this. Thank you.”
Course Scheduled Calls
The scheduled calls for this facilitated course are as follows:
1. Pre-course Kick-off Meeting
2. OPTIONAL Open Office Hour #1
3. OPTIONAL Open Office Hour #2
4. OPTIONAL Open Office Hour #3
5. Wrap-up Meeting
Course Benefits
The purpose of this program is to equip you with the knowledge and skills required to identify and avoid greenwashing by learning from a range of experts and one another.
What you will learn:
- The foundations of sustainability
- How to identify examples of greenwashing
- Strategies to avoid greenwashing
- Ways to talk to others in your business about greenwashing and how to avoid it.
What you will gain:
- The ability to avoid false and misleading statements and claims in the context of sustainability
- Confidence to develop positive and credible ESG narratives
- Certificate of completion.
Deliver Better Sustainability Messaging
Build the skills your team needs and join hundreds of Australian professionals committed to building transparent, credible sustainability communications.
Frequently Asked Questions
What is the purpose of the 'Greenwashing: Time to stop the spin cycle' course?
This course is designed to help professionals make credible sustainability claims across every part of the business, identify greenwashing risks before they become regulatory or reputational issues and communicate sustainability initiatives with confidence.
Why is the content of this course important in the Australian business landscape?
To drive efforts to achieve the Sustainable Development Goals, it is critical that businesses adopt sustainability reporting, and that people everywhere have access to relevant information about businesses’ sustainability practices. With both the Australian Security and Investments Commission (ASIC) and the Australian Competition and Consumer Commission (ACCC) targeting environmental and sustainability claims in recent years the topic of “greenwashing” has never been more important for Australian businesses.
What is the time commitment required to complete the course?
The course will take place over a 2-week period and includes approximately 8 hours of self-paced online learning.
We recommend setting aside at least 4 hours each week to complete the course. Some participants do dedicate more than 8 hours to the course, depending on the level of detail they want to go into certain topics and optional readings. All course materials remain accessible to participants after the official course period ends.
What is the peer-to-peer component of the course?
Who is this course designed for?
How is this course similar / different to your other course?
The UNGCNA has developed an enterprise training of the Greenwashing course.
Greenwashing: Time to Stop the Spin Cycle. This course is now available as a custom, expert-facilitated program for organisations and enterprise teams. Designed around your business needs, the course combines expert guidance with live sessions and cohort-based learning, giving participants the opportunity to engage directly with facilitators and peers in real time. The content aligns with the ACCC’s 8 principles for trustworthy environmental claims and can be tailored to suit your organisation, team and industry context.