For over a century L’Oréal has been dedicated to one sole vocation: creating beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal our purpose is to Create the Beauty that Moves the World. This statement is also reflective of our daily commitments to make a positive impact through our actions for our employees, consumers, communities and the planet. For instance, we commit that every new innovation should be more sustainable than the previous one. As a business organisation, we focus on this purpose without taking sides in matters of a political or religious nature.
This sense of purpose reflects who we are and who we aspire to be – therefore it is something that by definition withstands the test of time. We believe in beauty that is inclusive, generous and sustainable. Our current campaign brings our sense of purpose to life for today’s world and showcases the status of where we are with regards to our commitments.
In 2020, L’Oréal launched the next phase of our sustainability journey known as, L’Oréal for the Future. Through this program, we are taking on greater responsibility, engaging our entire ecosystem and demonstrating that companies can part of the solution to the challenges the world is facing.
