Learner information
This course is designed to equip marketing and communications professionals with the knowledge and skills to identify pitfalls in communicating about environmental, social, and corporate governance (ESG) topics and to avoid greenwashing.
Event Details
Course Benefits
The purpose of this program is to equip you with the knowledge and skills required to identify and avoid greenwashing by learning from a range of experts and one another.
What you will learn
- To unleash the potential of the marketing and communications community to contribute to a better world
- How to identify examples of greenwashing
- Strategies to avoid greenwashing
- The foundations of sustainability
- Ways talk to others in your business about greenwashing and how to avoid it.
What you will gain
- The ability to avoid false and misleading statements and claims in the context of sustainability
- Confidence to create communications and marketing strategies that deliver positive ESG outcomes
- Certificate of completion.
