Mirja Viinanen

With over 20 years’ experience in the home furnishing retail sector, Mirja’s journey at IKEA began in 2011 in Germany.

She relocated to Asia in 2014 to take up a management opportunity with IKEA Japan, before returning to Germany as Country Deputy Retail Manager, while also leading the transformation process of Service Office corporate services for IKEA Germany.

Moving to Australia to step into the role of CEO in September 2021, with leadership experience from the biggest IKEA retail market globally, Mirja’s focus has been on accelerating the transition as an omni-channel retailer and increasing accessibility for more Australians, and now New Zealanders, to shop with IKEA, wherever and however they choose. Mirja also leads the integration of the sustainability agenda into the core of the IKEA business in Australia and New Zealand.