Spell is an Australian fashion brand. The story began when two sisters joined each other in the idyllic beachside town of Byron Bay, Australia, to continue a journey they’d started together many moons ago, as children.
The sisters’ designs allude to the dreams of their Latvian grandparents who fled war-torn Europe bound for America, but for a twist of fate ended up in a dusty refugee camp in Australia; to their hippie parents, a leather craftsman and potter, who in the 1970s hopped from town to town following their own wild dreams. Spell taps into that sense of nostalgia, beauty and freedom that so compliments the female spirit.
All garments are thoughtfully designed with people and planet in mind on Bundjalung Country, Byron Bay, and produced ethically in factories around the world. We are committed to continuous learning and improvement, so that we can walk a little lighter in everything we do.