Whole Kids is Australia’s leading, award-winning brand of certified organic, plant-based, additive free and allergen friendly snacks for babies, toddlers and children.
As the first food company in Australia to become a certified B Corporation, we are a purpose-led brand with a mission to create a healthy, happy world for kids and families.
We are committed to living and breathing our core purpose through three fundamental principles:
We will make the most natural, wholesome and environmentally sustainable food for children and families.
We will nourish and nurture the health and wellbeing of our customers and our people in a way that is respectful and responsible.
We will work to provide a sustainable environment for current and future generations, and to restore our planet’s health.
Our purpose is underpinned by our commitment to operating our business on the fundamental philosophy that business needs to exist for a deeper purpose beyond profit. We believe that businesses must contribute positively to more sustainable, more equitable and more respectful relationships with their local communities, stakeholders, environment and wider society.